Why Everton must allow the quality of football to dictate where they go

“We are looking to play very good football, very beautiful football. When we are playing good football, then we will win.” Ferran Soriano had that to say when he was asked about whether Manchester City’s lust for attractive football can be matched by an equivalent trophy haul. He might as well have been talking about Everton even though the Merseysiders’ brush with trophies have been as frequent as an asteroid traversing our atmosphere.
Marouane Fellaini’s long protracted move to Manchester United allowed Everton to make an unusual splash in the transfer market on Deadline Day. The arrivals of James McCarthy, Romelu Lukaku, Gareth Barry look to have significantly changed the nature of the window Everton have had.  Although the uncertainty over the futures of Fellaini and Baines seems to have affected their start to the season, Roberto Martinez can have no excuses about the quality of squad he has inherited.
While the Moyes reign at Goodison park has been marked by stability in terms of league positions and frugality in terms of spending money on players, one can make a case for a lack of ambition in either. The traditional British manager is often characterized by an acuity in man management and a deficiency in tactical understanding, and the Glaswegian’s time at Everton was no different . David Moyes’ stint as Toffees boss was also conspicuous by an inability to beat teams expected to finish above them in the table. Roberto Martinez’s experiences in the lower leagues with Swansea and in perennial relegation strugglers Wigan should serve him well against bigger teams and also place an emphasis on tactically outwitting managers with greater resources.
On Martinez’s unveiling, much was made of Bill Kenwright’s revelation about the Spaniard’s promise of Champions League football during preliminary talks before his appointment. To be fair, as a manager of a team worth around £20 million to have conquered one worth £200 million, he is entitled to an outrageous claim or two. Whether Everton make a concerted challenge within the next two years or more remains to be seen, but success should definitely not be to plateau around 5th or 6th.
Another area which Martinez could be an upgrade on Moyes is the type of footballer  signing for Everton. Even though the Scot was lauded for his ability to find bargains, the subtle sophisticated footballer like Deulofeu must be the template for the scouting department.
With the strength and quality of Premier League teams in contention for a Champions League place, the only way Everton can compete is to discover technically gifted footballers, impart a tactical understanding within the squad’s younger players and develop a coherent system akin to some of the successful clubs in the lesser leagues across the continent. A step back for a few steps forward can be acceptable for Everton considering the lack of considerable incentives for being in the Europa League and finishing midtable.
Given Martinez’s penchant for youth, innovative coaching methods and a track record of winning the FA cup, time and backing are essential to the direction he takes the club. Despite the apprehension of many a journalist in Britain, Martinez’s reign should positively reaffirm the club’s commitment towards trophies but with attractive football.
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Tactical Analysis; Mirallas under Martinez

A tad short of 62 minutes, Kevin Mirallas doubled Everton’s goal tally against a resolute Real Betis albeit in a pre-season friendly. It was a glimpse of how the Blues’ philosophy would evolve under Roberto Martinez for the Goodison faithful.

Mirallas arrived as a £6 million signing at the start of the 2012 campaign. While that might be a paltry sum in the modern milieu of the transfer market, it was a considerable gamble for a club that is perpetually looking for bargains and perennially under financial duress. More than financially,it was also a tactical gamble given David Moyes’ preference for wingers who track back and are positionally disciplined.

During his two year stint at Olympiakos, Mirallas scored an impressive 34 goals in 67 games. He was employed as either of two wide forwards in a fluid 4-3-3 formation allowing for freedom to roam and exploited his ability to cut inside. Although he had a reasonably successful first season, he came into his own in the second scoring 20 goals and earning himself a lucrative move to Merseyside. Under David Moyes, he was deployed as a wide man in an offensively conservative 4-4-1-1 formation. Given the stern disciplinarian the current Manchester United manager is, Mirallas was required to hog the touchline as well as provide defensive cover due to the overlapping runs of the ever reliable Seamus Coleman. Not only did this rigidity limit his creativity to cut in, it also inhibited his capacity as a  provider with Everton’s lack of prolific forwards.

In light of David Moyes’ much publicized move to Old Trafford and United’a tradition of genuine wide men, it is only logical that Mirallas’ stats be pitted against Young, Nani and Valencia. His 1.6 chances created per game in the 2012-2013 season is only bettered by Young with 1.8 while Mirallas has six more goals with the United winger failed to get on the scoresheet throughout the campaign. In terms of dribbles per game Mirallas matches the best of the United wide men (Valencia) with 1.4. With such impressive numbers in an unconventional role, it is only right to speculate how he might do in an advanced position.

Although the proverbial tactic is for a wide man to run into space from a deeper position, creative players often thrive under pressure to perform while being the focal point. Roberto Martinez has begun his Everton tenure with a slight modification to the traditional 4-4-1-1 . Mirallas has begun the season brightly in his preferred advanced wide role. If Martinez as widely  predicted does revert to his 3 man backline, it would allow Mirallas more attacking freedom and more attacking support to draw some of the defenders away. All in all it makes for an intriguing season in store.

Tiki-taka and the Swansea Jack

In the summer of 1911, Vetch-Field was a waste land on which cows fed. Swansea city’s landscape was apathetic towards the lack of a professional football team due to the dominance of rugby union. A year on, began the ascent of Swansea City AFC under its current guise with the first ever Welsh derby on September 7th. The first fixture in the coming Premier league season marks more than a 100 years of a fierce rivalry. While Cardiff City were the established Southern League side during Swansea’s formative years, the Swans have turned the tables this time around with their first foray into Europe after a span of 22 years, most of it in lower echelons of the Football league.

Although Swansea have had some famous names adorn their traditional white strip such as Alan Curtis and John Toshack, the most eminent of them all will grace the dugout and not kick a ball. Michael Laudrup took over Swansea City at the start of the 2012-2013 season after considerable progress through the lower divisions under the tenures of Mssrs. Martinez, Sousa and Rodgers. After winning promotion to the Premier League 2 seasons before , Brendan Rodgers molded them into a determined Premier League team playing in what I can unashamedly describe as a less cultured version of the Barcelona style of play. Even if signs of progress were plentiful under Rodgers, last season may well be described as the culmination of an efficient playing system buttressing an intricate cosmopolitan scouting network.

While question marks remained as to whether there was more to Swansea than a decorated manager and an attractive brand of football, a respectable ninth place finish in the Premier League along with an unexpectedly impressive League Cup win indicates more substance. Looking closely at the tactical evolution in Swansea’s play, Rodgers utilized a hybrid 4-3-3 which morphed into a more attacking 3-4-3 with the full backs pushing forward. On average, Rodgers’ Swansea averaged around 58% possession belying a mid-table finish and some early cup exits. Comparatively, Laudrup’s Swansea averaged around 55% possession, allowing the opposition more of the ball and played in a similar formation. While Swansea’s overall goals scored tally was only 3 more than the previous season, it does not take into account the eventual petering out of their season after their Cup win. But more importantly they had scored 6 more goals than their previous season after 25 games. In terms of playing style, Laudrup has taken Swansea to the next level, evidently indicated in their decisiveness in the final third.

On the account of their philosophy, having Laudrup not only meant evolution in their playing style but revolution in their scouting network. The standard price comparison for many a Premier League commentator is Michu. Brought in from Rayo Vallecano for £2million, a mere pittance by modern standards, Michu scored a season high 22 goals for Swansea. While Michu’s success can be gauged just by his goal tally, some other successful buys of the Laudrup era require deeper analysis. Chico, a center half purchased from Genoa was arguably Laudrup’s best buy. He averaged a pass completion % of 89.3 and an aerial dual win rate of 2.5 in contrast to 78.2% and 2.4 for Phil Jagielka, statistically the Premier League’s next best central defender. In addition to these two were other successful transfers in Jonathan De Guzman, Pablo Hernandez and Ki Sung-Yeung. The intricacies of Laudrup’s scouting can be demonstrated by the failures of two players who left the Liberty stadium for greener pastures. While Scott Sinclair suffered the ignominy of playing less than half their league games for Manchester City, Danny Graham has departed for Hull City after drawing a blank in his 11 games for Sunderland. On the other hand Laudrup seems to have reinvigorated Jonjo Shelvey after his spell on the fringes of Liverpool. Seemingly a talented player, his growth had stalled at Liverpool due to a lack of playing time.This emphasizes that a manager and his scouting network must not only recruit the best players for his system but also aid players with tactical understanding and giving them space to express themselves.

Finally and most importantly, Laudrup seems to have instilled the abiding Welsh quality of resilience in his Swansea players. Starkly evident was their perseverance in two tough League Cup fixtures at Arsenal and Chelsea where Swansea deservedly came through en route to a famous day at Wembley. Among all the optimism for Swansea’s tiki-taka and their enduring spirit, there were warning signs in how their form deteriorated after their Cup win. With considerably more fixtures this year in terms of the Europa League and more awareness of their strengths and weaknesses among fellow Premier League teams, Swansea must be wary of a similar scenario. But with the additions of Bony, Shelvey, Pozuelo, Canas and under the stewardship of their widely heralded manager, a stirring season for the swans might be on the cards.